Research-led growth · Senior execution

Strategy First. Performance On.

We build marketing that answers to the business, grounded in research, sharpened by strategy, and measured by real marketing performance, not just spend.

A small, senior team that skips the agency layers and gets straight to what moves the needle.

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Senior-only team
Ogilvy & Saatchi experience
Multi-market execution
Business-first measurement

About

We think before we build.

No templated campaigns, no guesswork. Every engagement starts with research: your market, your customers, your competitors, so the strategy we build actually fits the problem. Then we execute it, track it, and optimize it until it performs.

Behind that approach is a team that's done this at scale. Our people cut their teeth at global advertising houses like Ogilvy and Saatchi & Saatchi, doing marketing that works for a business, not just to win awards.

Research before execution
Strategy before channels
Business results before vanity metrics

Selected work

It's not about spending more, it's about spending smart.

Client names are withheld where confidentiality applies. The results and responsibilities reflect work delivered by members of the Solyx team.

Consumer tech, subscription service

Research changed the audience, and rewrote the market playbook.

A global printer manufacturer arrived with a ready-made brief: PPC aimed at families with kids. Small-sample research and focus groups showed the real buyers were elderly users, freelancers, SMEs and corporations, and the deciding factor was sustainability and recycling, not price. Our specialist rebuilt the plan around email, PR and targeted paid search, pushed a recycled-materials pilot through leadership, and tightened vendor cooperation.

92% adoption among the manufacturer's printer owners in his markets · 2× the market average · approach adopted by every other region

Telecom

Local insight replaced a global copy-paste campaign.

A global telecom brand rolled out the same flashy campaign in every country and watched it fall flat outside its home market. Our specialist ran ethnographic research, living with target households across multiple countries to see how people really shared their lives and their phones. The work produced a market-by-market creative and product strategy built around local social habits.

Market-specific strategy adopted across the participating territories

FinTech, lead generation

From unprofitable to scalable lead generation.

A fintech client was burning budget on paid campaigns that never turned a profit. The team restructured targeting, funnel and creative from the ground up.

CPA −90% · loss-making → profitable

EdTech, subscriber growth

A full-funnel engine built for retention.

An online education platform needed a real acquisition engine, not just ad spend. The work included a full-funnel strategy connecting paid social, search and email, optimized for long-term customer value.

~500% ROAS · 60% subscriber retention

Healthcare, international

Five markets. One performance view.

A global healthtech company had marketing data scattered across regions with no shared way to measure performance. Our specialist audited campaigns across five markets and built centralized BI dashboards, giving leadership one real-time view of performance.

Qualified leads +25% · SQLs +10% · Event registrations +30%

FinTech, international scale

CPA cut from $30 to $3.

A fintech operating across Southeast Asia and the Middle East had campaigns stuck at a $30 cost per acquisition, too expensive to scale. The team rebuilt account structure and targeting from scratch and ran systematic creative testing market by market.

CPA $30 → $3, a 90% reduction · 700% ROI

E-commerce, multi-market

Six-market growth without sacrificing profitability.

A European fashion retailer wanted to scale hard across six markets without losing profitability. The team built the campaign architecture, mapped local competition and consumer behaviour, and coordinated creative by country.

600% ROAS · +50% YoY paid revenue · −25% cost of sale

Services

From insight to measurable growth.

Strategy & Positioning

We diagnose what's really holding growth back and build the go-to-market or repositioning plan to fix it, sharp, evidence-based, built for your business, not a template.

Market & Consumer Research

Data-driven insight into how your customers actually think and behave. We turn research into decisions, not just reports, pairing qualitative research with quantitative data to back it up.

Performance Campaigns

Paid, organic, and cross-channel campaigns built around clear KPIs. We plan, launch, and optimize relentlessly, every euro tracked back to results.

Brand & Digital Presence

Websites, identity, and content that carry the strategy through, so what you say and how you look align with where you're trying to go.

AI Analytics & Optimization

We build AI agents and dashboards that turn your data into constant, automated insight, so campaigns keep getting tuned against the numbers that matter, without waiting on a monthly report.

How we work

Clear thinking. Senior execution. Continuous improvement.

Step 01
Understand
We start with the business problem, the market, the customer, and the evidence already available. The goal is to identify what actually needs to change before choosing channels or tactics.
Step 02
Build
We turn the findings into a focused strategy, measurement plan, and execution roadmap. The people shaping the approach stay involved in the work.
Step 03
Improve
We measure performance against business outcomes, learn from the data, and keep refining the strategy, campaigns, and customer journey.

Next step

Let's talk strategy.

Tell us what you're trying to change. We'll quickly establish whether Solyx is the right team for the problem.

No sales deck required. Start with the problem.